"Almost anyone can think up an idea. What really counts is the development into a practical product" (Henry Ford).

The idea behind MagicTack first originated in equestrian sports. At a time when it is becoming increasingly important for people to stand out from the crowd, there was no adequate way to customize the browband of a horse bridle and, above all, to quickly and easily match the color of the rest of the equipment. We wanted to change this situation and developed the first versions of our browbands in 2010. In 2011 we were able to win the company Georg Kieffer as a cooperation partner in equestrian sports. Thanks to the decades of experience of the traditional company from Munich and the constantly new ideas and designs of the MagicTack team, an ideal partnership between the two companies quickly developed. In 2013, dog collars, bracelets and belts were to complete the MagicTack product range for the time being. For this purpose, we were able to win Hunter International as a perfect cooperation partner for the dog and fashion sector. The use of high-quality raw materials, the 100% production in Germany as well as the attention to detail fit perfectly to the philosophy of MagicTack.

In 2015 we could win the company Stübben as a new cooperation partner in the field of equestrian sports, which replaced the company Georg Kieffer.

In order to further optimize the matching of horse/rider outfits, we developed our "A touch of MagicTack" riding glove in 2016 together with the company Hauke Schmidt, which offers countless combination possibilities thanks to an exchangeable patch.